A leading player in call center technology for the public sector, Tritech had clouded its brand positioning by acquiring nearly 20 smaller brands and niche technologies in an 18-month period.  So they appointed Red its agency of record to help harmonize its new collection of brands, redefine the company’s overall positioning, and create a new design language that reinforced its authority, authenticity and legacy in the space. Our solution instilled the Tritech brand with a modern, almost “editorial" feel that captures the heroic, often life-or-death work of first responders.