Red is proud to have been the Brand Positioning & Messaging Lead for the Nestle’ collective that helped launch Glowelle, the food giant’s innovative beauty water that fights the signs of aging with every sip. The new diet supplement beverage contains a proprietary blend of high-antioxidant vitamins, fruit extracts, and phtyo-nutrients which combat free radicals while hydrating the skin to its healthy, glowing best. After rounds of consumer research, competitive audits and concept testing, Red created the promise, “Drink in beautiful skin,” which became the theme for marketing and promotion as Glowelle launched at retail.