When Seattle-based Spacelabs wanted to revolutionize the patient monitoring experience, they came to Red for brand and product insights, design, and sales support. Working closely with their global product development, technical and marketing teams, we helped build an innovative new experience for patients and caregivers alike — inspired by simplicity and style. The new platform breaks decades of “big gray box” tradition by combining a consumerized form factor and UI, portability and connectivity to provide an entirely new level of patient care and comfort.